Views: 536 Author: Site Editor Publish Time: 2023-05-30 Origin: Site
Lab grown diamond have potential for market growth
In the context of a widening supply-demand gap caused by natural diamond production reduction, there is significant potential for cultivating diamond market growth.
The number of lab diamond brands in China is gradually increasing.
Advantages of lab grown diamond over natural diamonds
Lab grown diamond have advantages over natural diamonds in terms of carat weight, cut, polish, and price, thus possessing inherent advantages in penetrating the mass market. With industry standards gradually being standardized and the rapid increase in acceptance among young consumers, demand is expected to maintain a relatively high growth rate.
Technological advances and development in the lab diamond field
Technological advances have made lab grown diamond both valuable as jewelry and possess shared attributes among the public. To a certain extent, they have an advantage in cutting, design, color, etc., providing more possibilities for the development of the fashion and jewelry industries. From a professional perspective, lab grown diamond have technological innovation and development difficulty that is no less scarce than natural diamonds, and strict screening standards also guarantee their emotional and psychological value as diamond accessories.
Need for establishing industry standards and appraisal systems to promote growth
Currently, consumer awareness of the lab diamond field remains at a vague stage, and this lack of foundation hinders the explosion of opportunities in the lab diamond industry. Promoting sustained incremental growth in the lab diamond market requires the establishment of industry standards and appraisal system. Establishing and improving industry standards and appraisal systems, on the one hand, helps to construct the value cognition of lab grown diamond, and on the other hand, it is also conducive to achieving consensus between industry participants and consumers in standard cognition, laying a foundation for communication with consumers while regulating the healthy development of the industry.
Consumer awareness and preferences in purchasing diamond jewelry
When consumers further understand lab grown diamond, their level of recognition significantly increases. Particularly, price advantages, as well as the same appearance and quality as natural diamonds, are the main reasons why consumers are attracted to purchasing lab grown diamond, and a wider selection of colors, shapes, and styles is also a driving force for consumers' purchases. According to surveys, those who purchase diamond jewelry are now younger and tend to buy for self-enjoyment, with diamond jewelry becoming more daily in wear and with more varied designs. When purchasing diamond jewelry, the size of the diamond, design, and cut are the factors that consumers pay more attention to and consider.