The market position of lab diamonds?

We can't deny that the man made diamond as a product of high technology in the laboratory, continues the sparkling brilliance of diamonds and has emerged in the jewelry world! Breaking the inherent notion of "diamond scarcity", and with the development of science and technology, the quality of diamonds is constantly improving and can reach VVS level or even higher! At the same time, the size is not limited, can achieve large carat level. The price is more economical, more cost-effective! The concept of green sustainability is also something that natural diamonds do not have.

But all aspects to compare with natural diamonds, and even replicate the path of natural diamonds, is this really the original intention of the industry development? This will only make the idea that lab diamonds are a cheap substitute take root, which is ultimately detrimental to the development of the lab diamond industry!

So how can lab diamonds escape the shadow of natural diamonds and maintain their independence? How do you create a line of development that is uniquely your own? How to have a passionate vitality, no longer a cheap product of the factory, and attract the attention of the diamond market with its unique charm? The prerequisite for all this is to clarify one question: where does the vitality of lab diamonds come from? To this question, the following four aspects can be answered!

The core - the power of technology

Lab diamonds are born in the laboratory, as high-tech "enriched" products, in physical, chemical and optical properties identical to natural diamonds. The current methods of synthesizing lab diamonds are mainly High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD), and the preparation time is only half a month to one month.

The new concept of lab diamonds is gradually recognized and accepted: man made diamonds, first created in 1952, have gradually gained widespread attention in the industry over the past few years after 50~60 years of development. During 2018-21, the U.S. Federal Trade Commission, GIA, etc. 

Have deleted the word "natural" and recognized the concept of lab diamonds, while domestic and foreign authoritative jewelry appraisal institutions GIA, NGTC, IGI, etc. have successively opened the market for lab diamond testing business, and can issue special test certificates or grading The report, etc., provides healthy guidance for the standardized development of the industry. 

In recent years, with increased consumer acceptance, more and more practitioners have moved into the field of lab diamonds, and the wave has intensified as well-known jewelry brands such as De Beers and Swarovski have ventured into the field of lab diamonds. This is due to the increasing sophistication of diamond cultivation technology.

In addition, the production process of lab diamonds is relatively simple and environmentally friendly. According to Frost & Sullivan, the harmful carbon emissions from diamond mining is 57,000 grams per carat, while lab diamonds only release 0.028 grams per carat, which has the advantages of outstanding cost performance and versatility.

Driving force - market demand & price & production 

Diamond consumption is gradually transformed from the "high amount and low frequency" mode, which is absolutely dominated by marriage in the past, to the "low amount and high frequency" of "self-reward", and consumers are gradually shifting to younger groups. 

At the same time, the concept of consumption has changed. "New", "modern", "interesting", "fashionable", "attractive" or "self The concepts of "novelty", "modern", "fun", "fashionable", "attractive" or "self-treating" have given lab diamonds a unique position in the jewelry sector. In China, millennials and Gen Z prefer diamonds significantly more than other materials of jewelry. 

At the same time, with the epidemic effectively under control, most consumers plan to spend the same or more on diamond jewelry as the population becomes more willing to improve their quality of life, which will effectively boost the end-use of diamond jewelry.

Bain & Company survey shows that "for their own consumption" in the United States and China ranked first in the reasons for diamond consumption, especially in China's willingness to spend up to 46%, the demand for self pleasure in the diamond consumption than the demand for wedding leave is significantly stronger. This means that in the future, the main consumption scenario of diamonds may go beyond the traditional wedding scenario and trigger a new trend of self pleasing diamond consumption.

Glamour - Design and Cut

Every brilliant diamond needs to be designed and cut to perfection in order for the rough diamond to be transformed and blossom into the most sparkling fire!

The non-renewable and expensive nature of natural diamonds has led to certain limitations in jewelry design, and the use of wedding scenarios has often led to simple and generous designs, lacking boldness and innovation.

Lab diamonds, on the other hand, are completely different from natural diamonds from their inception. This is also one of the important reasons why lab diamonds are loved, breaking the traditional limitations, you can customize different sizes, shapes, colors and clarity to customize the diamond according to your needs, so that the diamond back to the basic wear function, design back to the art of creation, opened up a new situation in the diamond industry.

Soul – The brand culture gives soul

  The advertising slogan "A diamond is forever, a diamond is forever", which I believe we have all heard of, has been deeply rooted in people's hearts, making diamonds the darling of the wedding market, lasting hundreds of years of glory!

  Man made diamonds, born in the laboratory, the concept of environmental protection into the product, redefine the diamond sparkle. It should have appeared in the diamond market with its unique charm, but lab diamonds are more often used to compare with natural diamonds. In addition, consumer acceptance is not high, which largely stems from distrust and lack of brand protection!

  Now, the value of diamonds will not only be limited to the product itself, but gradually become the result of a "consciousness" feedback. This consciousness can be understood as "identity", or "demand". So if you want to man made diamonds to form a unique culture, out of their own route, this requires branding! On the basis of the same cost, products with brand support have a more stable customer base than similar products. At the same time, it is also a brand endorsement for lab diamonds, breaking the "stubborn perception" of domestic consumers about lab diamonds and making lab diamondjewelry widely accepted.